深蓝“广告门”背后，车机大屏成车企营销新手段

Core Viewpoint - The controversy surrounding Deep Blue Automotive's in-car advertising has sparked significant backlash from car owners, leading to clarifications and apologies from the company regarding the nature and intent of the advertisements [2][3]. Group 1: Company Response - Deep Blue Automotive's legal department has denied claims that in-car advertisements negatively impact driving safety and that users are forced to view ads for over five seconds [2]. - The company clarified that the advertisement appears only when the vehicle is in park (P) mode and can be closed by the user, ensuring it does not obstruct critical driving information [2][3]. - CEO Deng Chenghao acknowledged the mistake in communication and expressed regret, stating that the intention was to inform car owners about a special purchase voucher [3]. Group 2: Industry Context - The trend of using in-car screens for advertising has become common among automakers as competition intensifies and smart technology becomes more prevalent [3]. - Other manufacturers, such as Dongfeng Nissan and GAC Toyota, have also implemented similar advertising strategies, aiming to encourage trade-ins and referrals through in-car promotions [3]. - Complaints regarding in-car advertisements have surged, with a reported 210% increase in complaints in 2024, making it a significant concern for car owners alongside battery safety issues [4]. Group 3: Regulatory Environment - The National Internet Information Office and other regulatory bodies have issued guidelines to manage internet pop-up advertising, emphasizing user experience and the need for clear cancellation options [5]. - According to the Advertising Law, failure to provide a clear close button for advertisements can result in fines ranging from 5,000 to 30,000 yuan [6]. - Concerns about personal data privacy have risen with the increasing penetration of smart connected vehicles, with over 40% of consumers expressing doubts about automakers' ability to protect sensitive information [6].