Peloton launching resale market for used bikes, treadmills

Core Viewpoint - Peloton has launched a new marketplace called Repowered for reselling used equipment, aiming to leverage the growing number of unused bikes and treadmills in homes [1][3]. Group 1: Marketplace Features - The Repowered platform allows members to list their used Peloton equipment and set prices with assistance from a generative AI tool [1][2]. - Sellers retain 70% of the sales price, while the remainder is shared between Peloton and its platform provider, Archive [2]. - Buyers will benefit from a reduced activation fee for used products, dropping from $95 to $45 [2]. Group 2: Market Opportunity - The resale market for used Peloton equipment is expanding, and the company aims to streamline the sales process while providing a safe buying experience [3]. - Peloton has observed a 16% year-over-year increase in paid connected fitness subscribers who purchased hardware from secondary markets, indicating a potential for lower churn rates among these users [4]. Group 3: Competitive Landscape - Repowered is positioned as a competitor to platforms like Facebook Marketplace and the startup Trade My Stuff, which specializes in used Peloton equipment [6]. - The platform is initially launching in beta in New York City, Boston, and Washington, D.C., with plans for a nationwide rollout [7].