明星家装品牌“住范儿”停摆 独家对话创始人刘羡然：没有任何“跑路”意愿，尽可能减少各方损失

Core Viewpoint - The company "Zhufaner" is facing a severe crisis due to a broken funding chain, leading to over 800 construction sites in Beijing and Shanghai being halted, which has raised concerns about its future viability [2][3][12]. Company Situation - The founder and CEO Liu Xianran is actively engaging with customers and workers to manage the situation, demonstrating a commitment to social responsibility despite the company's financial troubles [1][3][17]. - The company was founded in 2015 by four Tsinghua University graduates and had previously attracted significant investments from well-known venture capital firms [3][20]. - Liu Xianran has stated that the company is currently focused on resolving social issues rather than planning for future growth, emphasizing the need to facilitate the completion of construction projects for customers [17][20]. Financial Challenges - The company has experienced a drastic decline in its group purchasing business due to competition from major platforms like JD.com and Tmall, which has led to a loss of cash flow amounting to 100 million yuan [12][20]. - Despite efforts to reduce costs by 40 million yuan in personnel expenses and other operational costs, the company still finds itself in a state of insolvency [12][20]. - The overall home decoration industry is struggling, with many leading companies facing continuous losses and a lack of pricing power, which has contributed to the financial difficulties of "Zhufaner" [10][11]. Operational Strategy - The company is encouraging homeowners to engage directly with suppliers and contractors to expedite project completion, as the company cannot manage the funds effectively due to its financial situation [4][6][7]. - Liu Xianran has indicated that the company is seeking assistance from industry partners and associations to mitigate losses for consumers and facilitate the completion of projects [6][7][20]. - The company aims to resolve outstanding debts through B2B communications, focusing on minimizing consumer losses rather than immediate profit generation [7][12].