ServiceNow vs. Pegasystems: Which Workflow Automation Stock Leads Now?

Core Insights - ServiceNow (NOW) and Pegasystems (PEGA) are key players in the workflow automation sector, leveraging automation and AI to enhance business processes [1][2] - The workflow automation market is projected to grow from $23.77 billion in 2025 to $37.45 billion by 2030, with a CAGR of 9.52% [2] ServiceNow (NOW) Overview - ServiceNow is experiencing increased adoption of its workflows as enterprises undergo digital transformation [3] - The company reported 72 transactions exceeding $1 million in net new annual contract value (ACV) in Q1 2025, with a total of 508 customers having more than $5 million in ACV, reflecting a 20% year-over-year growth [4] - In May 2025, ServiceNow launched its Core Business Suite, an AI-powered solution aimed at streamlining core business operations across various departments [5] - A strong partner ecosystem, including major companies like Amazon and Microsoft, is a significant driver for ServiceNow's future growth [6] Pegasystems (PEGA) Overview - Pegasystems is benefiting from the demand for its GenAI Blueprint solution, which utilizes AI to enhance enterprise workflow applications, with over 1,000 new Blueprints created weekly [7][10] - PEGA has expanded its platform with advanced AI capabilities to modernize legacy systems into cloud-ready applications [8] - The company introduced the Powered by Pega Blueprint solution, allowing system integrators to incorporate their expertise into Pega's AI-driven workflow designer [9] - PEGA reported a 13% year-over-year increase in ACV to $1.45 billion in Q1 2025, driven by the strong demand for its GenAI Blueprint [10] Stock Performance and Valuation - Year-to-date, NOW shares have decreased by 4.5%, while PEGA shares have increased by 4% [12] - NOW has a forward Price/Sales ratio of 14.95X, significantly higher than PEGA's 5.04X [11][15] - The Zacks Consensus Estimate for NOW's 2025 earnings is $16.51 per share, indicating an 18.61% year-over-year increase, while PEGA's estimate is $3.30 per share, reflecting an 8.91% increase [17] Conclusion - Both NOW and PEGA are positioned to benefit from the growing workflow automation market, but PEGA shows greater upside potential due to its rising adoption of GenAI Blueprint and strong partner engagement [19]