Core Viewpoint - The opening of the first fully self-operated Dicos restaurant by China Petroleum in Hunan marks a significant step in the company's non-oil business expansion, aiming to create a new "gas station + dining" model to enhance consumer engagement and diversify revenue streams [1][3][5] Group 1: Business Expansion - The Dicos restaurant at the Guqu Road gas station is the first fully self-operated outlet by China Petroleum and the fifth restaurant overall [3] - Prior to this, the company had opened four KFC restaurants at service areas, indicating a strategic focus on diversifying non-oil revenue sources [3] Group 2: Consumer Engagement - The restaurant's opening attracted over 300 visitors on its first day, with families participating in fun activities, showcasing the appeal of the new dining option [3][5] - Local residents expressed excitement about the convenience of having dining options alongside fuel services, enhancing the overall consumer experience [3] Group 3: Strategic Goals - China Petroleum aims to enrich gas station offerings through cross-industry integration, enhancing customer loyalty and satisfaction [5] - The company is exploring further innovations in its non-oil business model, including the introduction of convenience stores and automotive services, to create a more efficient and high-quality lifestyle experience for consumers [5]
加油站开快餐店,跨界融合为哪般