Mei Ri Shang Bao·2025-06-03 22:17Core Insights - Huazhu Group has launched its own "M3 Memory Pillow" to expand its product offerings in the new retail sector, challenging Atour's success in selling pillows [1] - The M3 Memory Pillow is priced at 289 yuan and is currently available only online, with plans for future promotion in Huazhu's All Seasons Hotels [1] - Atour has seen significant success with its "Deep Sleep Pillow PRO," generating sales of 370 million yuan in 2023 and contributing 30% to its total annual revenue [1] Company Strategies - Huazhu has 190 million members and its supply chain platform, Huazhu Mall, is projected to reach a transaction volume of 28.4 billion yuan in 2024, supporting product development [2] - Unlike Atour's closed-loop model of "hotel experience to retail conversion," Huazhu is starting with online sales and plans to adopt a retail conversion model in the future [2] Market Dynamics - The introduction of retail products by hotel giants aims to expand brand markets and influence customer perceptions, potentially increasing hotel revenue [2] - The pillow market faces challenges due to low technological barriers and competition, making brand influence and marketing strategies crucial for success [2]