Workflow
构建更有效力的国际传播体系
Jing Ji Ri Bao·2025-06-03 22:30

Core Viewpoint - The article emphasizes the importance of constructing a more effective international communication system to enhance China's cultural influence and narrative on the global stage, aligning with the goals of national rejuvenation and modernization [1][2][4]. Strategic Significance - International communication capability is a crucial component of national strength, and building an effective system is essential for addressing global changes and enhancing political trust, economic cooperation, and cultural exchange [2][3]. - The current international communication landscape is dominated by Western countries, necessitating a stronger Chinese voice to counteract negative narratives and misinformation [3][4]. Cultural Soft Power - Enhancing national cultural soft power is vital, as it reflects a nation's comprehensive strength and spirit [4]. - There is a need to transform China's development advantages into narrative advantages, addressing the existing gaps in international perception and representation [4]. Basic Principles - Adhering to party principles is fundamental for maintaining stability and ideological security in international communication efforts [5]. - Upholding Chinese cultural values is essential for effectively telling China's story and enhancing cultural influence [5]. System Integration - The international communication system is complex and requires a coordinated approach to integrate various components for maximum effectiveness [6]. - A global perspective is necessary to engage with international audiences and address global issues, moving beyond a solely national narrative [6]. Practical Implementation - Developing a multi-channel and multi-dimensional communication framework is crucial for improving communication effectiveness [7]. - Establishing a Chinese narrative and discourse system is necessary to define China's path and values, ensuring that the Chinese perspective is accurately represented [8]. - Promoting international cultural exchanges is important for building trust and understanding between nations, leveraging technology to enhance engagement [9].