
Core Viewpoint - A class action lawsuit has been filed against Krispy Kreme, Inc. for failing to disclose significant declines in demand for its products at McDonald's locations, which has impacted its financial performance and partnership with McDonald's [1][5]. Financial Performance - Krispy Kreme reported net revenue of 33.4 million in Q1 2025, compared to a net loss of 1.07, or approximately 24%, from 3.26 on May 8, 2025 [4]. Partnership with McDonald's - Krispy Kreme began a small-scale test of offering donuts at McDonald's in Louisville, Kentucky, in October 2022, and announced a nationwide expansion of this partnership starting in the second half of 2024 [3]. - The company is reassessing its deployment schedule with McDonald's and has withdrawn its prior full-year outlook due to uncertainties surrounding this partnership [4]. Allegations in the Lawsuit - The lawsuit alleges that Krispy Kreme failed to disclose that demand for its products at McDonald's locations declined significantly after the initial marketing launch [5]. - It is claimed that this decline in demand was a key factor in decreasing average sales per door per week and that the partnership with McDonald's was not profitable [5]. - The lawsuit also states that these issues posed a substantial risk to maintaining the partnership and that the company would pause expansion into new McDonald's locations as a result [5].