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趋势研判!2025年中国AI学习机行业产业链、销量、销售额、竞争格局及前景展望:人工智能发展叠加“国补”优惠推动,刺激AI学习机市场需求释放[图]
Chan Ye Xin Xi Wang·2025-06-04 01:11

Core Insights - The AI learning machine market in China is experiencing significant growth driven by the ongoing demand for quality education and the transition of K12 tutoring institutions towards AI educational hardware [1][18] - In 2024, the total sales volume of AI learning machines is projected to reach 5.923 million units, representing a year-on-year increase of 25.5%, with sales revenue expected to hit 19.06 billion yuan, a 37.6% increase from 2023 [1][18] - The introduction of AI learning machines into the "National Subsidy" directory since 2025 has reduced consumer costs, further stimulating market demand [1][18] - The first quarter of 2025 saw a sales volume of 1.265 million units, a 29.4% year-on-year increase, with sales revenue of 4.02 billion yuan, up 15.8% [1][18] AI Learning Machine Industry Overview - AI learning machines integrate artificial intelligence technology to provide personalized learning experiences, adapting to individual learning paths [3][5] - The market for educational smart hardware, including AI learning machines, is expected to grow from 73.9 billion yuan in 2024 to 80.5 billion yuan by 2025, with a compound annual growth rate of 8.92% [7][18] Market Dynamics - The online sales channel dominates the AI learning machine market, accounting for 66.5% of total retail volume in 2024, with significant growth in content e-commerce [20][22] - The average price of AI learning machines in the first quarter of 2025 was 3,164 yuan, with a notable shift towards mid-range products priced between 2,000 and 3,999 yuan, which now represent over 50% of sales [22][24] Competitive Landscape - The market is highly concentrated, with six major brands—Homework Help, Xueersi, iFLYTEK, BBK, Xiaoyuan, and Baidu—holding a combined market share of 74.4% in the first quarter of 2025 [27] - iFLYTEK has launched the "Xunfei Spark" cognitive model, enhancing its product offerings with features like AI homework correction and real-time English conversation [24][29] Industry Trends - The future of AI learning machines will focus on personalized learning experiences driven by AI, integrating high-quality educational content and advanced hardware features [34][35] - The market is expected to penetrate lower-tier cities and rural areas, leveraging flexible pricing models and expanding ecosystem connections with other educational tools [36]