Wingstop Taps QSIC to Power the In-Store Music for First Location in Australia

Core Insights - QSIC has partnered with Wingstop to provide an in-store audio experience for its first Australian location in Sydney, enhancing the customer experience through AI-driven audio solutions [1][2][3] Company Overview - QSIC is a global intelligent in-store audio platform that utilizes data and AI to improve the planning process and measure the impact of audio on customer engagement and sales [6] - The company reaches over 100 million in-store shoppers monthly and helps retailers activate their Retail Media Networks through various audio-related services [6] Partnership Details - The collaboration with Wingstop aims to create a branded music experience that reflects the brand's bold personality and energetic atmosphere [2][3] - QSIC's audio platform is designed to enhance customer engagement and satisfaction by providing curated music that complements the store environment [4] Industry Context - Wingstop is recognized as one of the fastest-growing global restaurant brands, with over 2,500 locations across multiple countries, known for its distinctive chicken wing flavors [3] - The use of curated music experiences is becoming increasingly important in the retail and restaurant sectors to drive customer loyalty and repeat business [4]