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长城汽车(601633):魏牌销量亮眼 出口稳步向上
Xin Lang Cai Jing·2025-06-04 04:30

Core Insights - The company reported a wholesale sales volume of 102,000 vehicles in May 2025, representing a year-on-year increase of 11.8% and a month-on-month increase of 2.2% [1] - Cumulative wholesale sales from January to May 2025 reached 459,000 vehicles, showing a slight decline of 0.5% year-on-year [1] Group 1: Brand Performance - Haval brand achieved wholesale sales of 58,000 vehicles in May, up 22.6% year-on-year and 1.7% month-on-month, with cumulative sales of 259,000 vehicles from January to May, reflecting a 2.8% increase year-on-year [1][3] - Wey brand saw significant growth with May sales of 6,000 vehicles, a remarkable increase of 115.3% year-on-year and 28.1% month-on-month, with cumulative sales of 24,000 vehicles from January to May, up 43.5% year-on-year [1][2] - Tank brand sold 21,000 vehicles in May, marking a 2.8% increase year-on-year and an 8.8% increase month-on-month, with cumulative sales of 82,000 vehicles from January to May, down 8.8% year-on-year [1][2] - Ora brand experienced a decline in sales, with only 2,000 vehicles sold in May, down 67.3% year-on-year, and cumulative sales of 11,000 vehicles from January to May, down 58.7% year-on-year [1] - Pickup trucks sold 16,000 units in May, reflecting a year-on-year increase of 2.7% but a month-on-month decrease of 11.4%, with cumulative sales of 83,000 vehicles from January to May, up 8.3% year-on-year [1] Group 2: New Product Launches and Promotions - The launch of the Haval Dragon fuel version on May 27, priced between 156,900 and 167,900 yuan, is expected to enhance sales due to its advanced powertrain and intelligent four-wheel drive system [3] - Haval initiated a promotional campaign called "All Series New Price" in June, covering various models, which is anticipated to stimulate sales growth [3] Group 3: International Expansion - The company reported overseas wholesale sales of 35,000 vehicles in May, a slight increase of 0.2% year-on-year and a 7.4% increase month-on-month, with cumulative sales of 158,000 vehicles from January to May, down 3.6% year-on-year [3] - A new factory in Brazil is set to begin production in mid-2025, with an initial output of three models and an annual capacity of 50,000 vehicles, supporting local supply and enhancing market penetration in Latin America [3]