Core Insights - The retail industry is increasingly focusing on how physical retail enterprises can leverage digitalization to transition to instant retail, with Youke Convenience Store in Shandong successfully exploring a new path of online and offline collaboration through its partnership with Meituan QianNiuHua [1] Group 1: Company Overview - Youke Convenience Store, established in 2003, has over 1,000 stores in Shandong and an annual sales volume of 2 billion yuan [3] - The company faced challenges with traditional management models as online orders increased, leading to high refund rates due to stock shortages [3] Group 2: Digital Transformation - In 2022, Youke introduced the Meituan QianNiuHua system, which improved the availability of A-grade products to 93% and reduced refund rates from 5% to 2% [3][8] - The system enabled real-time data visualization for store operations, allowing headquarters to access operational data and franchisees to manage fulfillment more efficiently [4][7] Group 3: Operational Efficiency - The introduction of QianNiuHua allowed Youke to increase its online SKU count from 6,000 to 8,000 by launching new product combinations targeted at younger consumers [3] - The system's features, such as smart recommendations and industry ranking analysis, helped stores adjust their product displays and improve sales performance [7] Group 4: Future Outlook - Youke's successful implementation of digital tools like QianNiuHua demonstrates that physical retail enterprises can achieve operational efficiency and performance growth through systematic management and digitalization [11] - The partnership with Meituan QianNiuHua will play a crucial role in Youke's future store expansion plans, enhancing data-driven capabilities and online operational efficiency [11]
借助美团牵牛花解锁千店数字化管理，友客便利店即时零售业绩大幅增长