Core Insights - The Dragon Boat Festival, recognized as China's first traditional festival included in the UNESCO Intangible Cultural Heritage list, showcases diverse customs and rich cultural connotations, deeply integrating cultural heritage with tourism development [1] Group 1: Tourism and Travel Data - During the three-day holiday, domestic travel reached 119 million trips, marking a year-on-year increase of 5.7% [1] - Total domestic travel expenditure amounted to 42.73 billion yuan, reflecting a year-on-year growth of 5.9% [1] - From May 31 to June 2, the overall cross-regional personnel flow reached 65.37 million trips, with an average of 21.79 million trips per day, up by 2.5% year-on-year [4] Group 2: Cultural Activities and Engagement - There was a significant increase in searches related to "dragon boat" and "zongzi" on travel platforms, with a 2.5 times increase compared to the previous month, and bookings for cultural experience destinations rose by over 40% [6] - The number of visits to guides related to intangible cultural heritage markets increased by over 300% year-on-year during the holiday [6] - Various local cultural activities were organized, integrating folk customs and intangible cultural heritage into museums and cultural spaces, enriching the cultural and tourism experience for the public [7] Group 3: Sports and Community Events - A variety of sports activities, such as dragon boat racing and lion dancing, contributed to a vibrant cultural atmosphere during the holiday [9] - Events like the unique wooden dragon boat festival in Guizhou showcased spectacular scenes, enhancing the festive atmosphere [10]
假期出游火 文化味更浓——2025年端午节假期盘点
Xin Hua She·2025-06-04 06:28