China Life(SH:601628) Zhong Guo Jin Rong Xin Xi Wang·2025-06-04 06:27Core Viewpoint - The event "Yunnan Province Financial Consumer Protection Ethnic Tour" in Wenshan creatively integrated financial safety knowledge into the local Miao traditional festival, enhancing community awareness of issues like illegal fundraising and telecom fraud through engaging activities [1][4]. Group 1: Event Overview - The event took place during the vibrant Miao traditional festival "Douyang Festival" in June, organized by China Life Property & Casualty Insurance Yunnan Branch [1]. - Activities included "Lusheng intangible cultural heritage making," fun challenges, and a financial knowledge banquet, making financial education accessible and relatable to local communities [1][4]. Group 2: Community Engagement - A special "Lusheng intangible cultural heritage making" experience attracted many villagers, where participants learned to make Lusheng while receiving financial safety tips [4]. - The event featured a "Financial Knowledge Challenge," engaging hundreds of villagers in a fun and competitive environment, promoting anti-fraud and financial management knowledge [6]. Group 3: Innovative Approach - The initiative represents an innovative practice by China Life Property & Casualty Insurance, merging consumer rights protection with local culture and development [6]. - The approach moved away from traditional one-way information delivery to an immersive experience, using local languages to effectively communicate financial concepts [6].