50+，今年美妆融资又爆了

Core Insights - The beauty industry is experiencing a resurgence in investment, with a total of 12 financing rounds exceeding 100 million yuan reported recently, indicating renewed interest from capital [1][2] - Since the beginning of 2025, there have been 53 investment and M&A events in the cosmetics sector globally, with 30 occurring in China [2] Investment Trends - Domestic capital is increasingly focusing on upstream beauty companies, particularly those involved in "synthetic biology," which has become the most favored technology direction [2][5] - The trend shows a significant shift from traditional beauty brands to raw material companies, with nearly half of the investments directed towards raw material enterprises [5][6] Key Investment Events - Notable investments include: - Particle Biology, a synthetic biology company, received nearly 100 million yuan [3] - 聚源生物 (Juyuan Biotechnology) raised over 100 million yuan for recombinant collagen production [4] - 依诺基科 (InnoKey) secured 150 million yuan for synthetic biology applications [4] - The investment landscape is characterized by a focus on functional skincare brands, with companies like PMD焕研乐局 and First Cover由一 gaining traction [7][9] Emerging Technologies - Recombinant collagen is highlighted as a leading raw material, with companies like Particle Biology and 聚源生物 making significant advancements in this area [5] - The concept of ergothioneine is gaining attention, with companies like 仅三生物 focusing on high-purity production for antioxidant applications in cosmetics [6] - Synthetic biology is recognized as a key area for investment, with over 66% of raw material-related financing cases in 2024 focusing on this technology [6][7] Brand Development - The market for functional skincare products is expanding, with brands like 馥郁满铺 and PMD焕研乐局 leading the way in innovative product offerings [7][9] - New brands are exploring unique marketing strategies, such as the "mobile shared makeup machine" project launched by the brand 昼氛 [10] International Market Dynamics - International capital is increasingly flowing into the Indian market, with high-end skincare brands like Ras Luxury Skincare and Minimalist attracting significant investments [13][17] - The luxury perfume segment remains a focal point, with brands like Amouage and Borntostandout receiving attention from major investors [18][20] Technological Innovations - AI technology is becoming a prominent trend in the beauty industry, with companies like 美图 securing substantial funding for AI-driven solutions [21][22] - The concept of clean beauty is gaining traction, with brands like LYS Beauty and RED CHAMBER朱栈 receiving capital support, reflecting a shift towards sustainability [23]