粤海饲料启动“胜夏行动”

Core Viewpoint - Guangdong Yuehai Feed Group Co., Ltd. (Yuehai Feed) has launched the "Yuehai Wealth Creation Campaign: Winning Summer Action" to capitalize on the peak season for aquaculture, aiming for dual goals of customer success in farming and a significant increase in group sales [2][3]. Group 1: Business Performance - From January to April this year, Yuehai Feed collected nearly 300 million yuan in advance payments, representing a year-on-year increase of nearly 50% [2]. - Product sales have shown significant growth, with high-end fish feed up over 15%, small shrimp feed up over 56%, yellow catfish feed up over 66%, live fish feed up nearly 50%, and puffed tilapia feed up over 36% [2]. Group 2: Strategic Focus - The "Winning Summer Action" will benchmark against industry leaders and focus on six strategic initiatives to enhance business operations [3]. - The company plans to strengthen channel cooperation and expand coverage of feed, seedling, and animal health products, while enhancing customer loyalty through continuous service [3]. Group 3: Market Expansion - Yuehai Feed will focus on high-end feed for shrimp, grouper, yellow catfish, and bass, as well as freshwater fish varieties like puffed tilapia and grass carp, targeting weak areas for market penetration [3][4]. - The company aims to achieve the highest market share in key regions and product categories [3]. Group 4: Service and Brand Development - To ensure service quality, Yuehai Feed will increase service frequency at farms and conduct skill competitions to strengthen the marketing team [3]. - Brand enhancement will be pursued through case studies, promotion of farming models, and community initiatives [3].