Core Viewpoint - Bawang Chaji (CHA.NASDAQ) recently released its first quarterly report since going public, showing significant revenue growth but also rising operational costs and declining profit margins [1][4]. Financial Performance - In Q1, Bawang Chaji reported a net revenue of 3.3927 billion yuan, a year-on-year increase of 35.4% [4]. - Franchise store revenue accounted for 3.1499 billion yuan, representing 92.8% of total revenue, with a year-on-year growth of 31.8% [4]. - Self-owned store revenue was 242.8 million yuan, making up 7.2% of total revenue, with a year-on-year increase of 7.7% [4]. - The total number of global stores reached 6,681, a year-on-year increase of 63.6% [4]. Cost and Profitability - Total operating expenses for Q1 were 2.5719 billion yuan, a year-on-year increase of 42.8%, outpacing revenue growth [4]. - Material/storage/logistics costs were 1.5903 billion yuan, up 20.8% year-on-year [4]. - Self-owned store operating costs surged to 157 million yuan, a 170% increase due to the addition of 133 new stores [4]. - Net profit for Q1 was 677.3 million yuan, a year-on-year increase of 13.8%, while operating profit rose to 820.8 million yuan, up 16.3% [4]. Cash Flow and Sales Channels - Cash flow for the quarter was 5.3924 billion yuan, a 10% increase from the end of 2024 [5]. - Online sales showed significant growth, with total GMV reaching 8.2268 billion yuan, a year-on-year increase of 38% [5]. - Offline store average monthly GMV declined by 21.4% to 431,970 yuan [5]. Market Dynamics - The competitive landscape in the food and beverage industry is intensifying, with platforms like JD.com entering the delivery market, impacting sales dynamics [5]. - Bawang Chaji's operating profit margin decreased from 28.2% to 24.2%, and net profit margin fell from 23.7% to 20% [5].
霸王茶姬上市后首份季报：业绩狂飙突进 利润率警钟却已拉响