捷途方盒子越野车：从“面子”到“里子”的创新跃迁

Core Viewpoint - The launch of the 2025 Jietu Shanhai T1 marks a significant shift in the Chinese "boxy" off-road vehicle market, moving from a focus on design imitation to a deeper emphasis on technological innovation [2][6][14] Group 1: Market Context - Prior to 2017, domestic brands held less than 10% of the Chinese off-road vehicle market, which was dominated by foreign brands like Land Rover and Toyota [3] - The introduction of boxy designs in the 10 million RMB price range has made off-road vehicles more accessible to younger consumers, with Jietu Traveler being a pioneer in this segment [3][4] - By September 2024, there were 33 models of rugged SUVs on the market, with total sales reaching 555,000 units, of which domestic brands accounted for 533,000 units [3] Group 2: Jietu's Performance - Jietu's Traveler and Free Traveler series have achieved cumulative sales of 292,000 units, while the Shanhai T1 and T2 hybrid models have sold 78,000 units, with over 50% of buyers being first-line joint venture customers [4][6] - Jietu has positioned itself as a leader in the boxy vehicle segment, with a focus on innovation and technology [6][12] Group 3: Technological Innovations - The 2025 Shanhai T1 features a P1+P3+P4 three-motor architecture, which allows for stable four-wheel drive output even in extreme conditions, addressing common issues faced by hybrid off-road vehicles [7][9] - The vehicle is equipped with a 43.2 kWh lithium iron phosphate battery, offering a pure electric range of 226 kilometers and a combined range of 1500 kilometers, with a low fuel consumption of 5.89 L/100 km [9][11] - The Shanhai T1 includes a "7+X" one-button off-road mode that simplifies the driving experience, making it accessible to a broader audience [9][11] Group 4: Safety and Comfort Features - The vehicle's body is composed of 80% high-strength steel, with 55% being ultra-high-strength steel, ensuring superior safety standards [9][11] - The interior features advanced soundproofing and comfort elements, transforming the off-road vehicle into a "mobile living space" [11] Group 5: Future Outlook - The competition in the off-road vehicle market is shifting from mere vehicle comparison to a comprehensive ecosystem that includes core technology, service systems, and lifestyle culture [12][14] - Jietu is actively developing a "Travel+" ecosystem, establishing 1255 service stations globally and over 332 partner collaborations, positioning itself uniquely in the market [12][14]