中资企业出海拉美非洲潮涌 本地化收款挑战如何破局

Core Insights - The increasing economic and trade interactions between China and Latin America/Africa have led to a rise in Chinese companies entering these markets, particularly in sectors like B2B trade, gaming, social media, and SaaS services [1][10] - A significant challenge for these companies is localizing payment methods and managing sales collections due to the low credit card penetration and fragmented payment landscape in Latin America and Africa [1][3] Group 1: Payment Solutions and Market Dynamics - Cross-border payment institutions are seizing opportunities, with companies like Airwallex acquiring local payment providers and obtaining licenses to address payment issues for Chinese enterprises in Latin America [2] - EBANX offers a one-stop aggregated payment solution that integrates around 200 local payment methods across Latin America and Africa, addressing the complexities of local payment systems [2][6] - The fragmented nature of local payment methods in Latin America and Africa complicates the process for Chinese companies to establish their own payment networks, leading many to adopt aggregated payment solutions [6][12] Group 2: Local Payment Preferences - In Mexico, OXXO Pay is a popular offline payment method, while in Kenya, mobile money is increasingly favored, and in Brazil, Pix is expected to surpass credit cards in e-commerce transactions [4][5] - The average settlement period for credit card payments in Brazil is 30 days, while Pix allows for next-day settlements, easing cash flow pressures for Chinese exporters [12] Group 3: Customization and Service Requirements - Different Chinese enterprises have varying payment requirements; for instance, cross-border e-commerce firms prioritize payment success rates, while gaming companies focus on reaching local audiences [11][13] - EBANX has established a local team to provide tailored payment solutions and maintain communication with headquarters to address challenges faced by Chinese companies in cross-border payments [13] Group 4: Fraud Risks and Mitigation - Payment fraud is emerging as a significant challenge for Chinese enterprises, with global e-commerce fraud losses reaching approximately $48 billion in 2023 [14] - EBANX employs multiple anti-fraud measures, including a self-developed fraud detection engine and AI technology to identify suspicious transactions [15] Group 5: Future Prospects - The evolving alternative payment systems and accompanying risk management measures in Latin America and Africa are expected to enhance the economic trade cooperation between China and these regions [16]