家电爆卖！有人几天买齐两套房所需家电，近2万元的电视1.4万元抱回家，商家称手机销售额增加300%

Core Insights - The implementation of the "trade-in for new" policy is significantly stimulating consumer spending in the appliance market, as evidenced by increased sales figures and consumer engagement [1][2][3] Consumer Behavior - Consumers are actively purchasing home appliances, with reports of individuals buying multiple items for new homes, driven by government subsidies [1][4][7] - The demand for products eligible for government subsidies is high, with many customers inquiring specifically about which items qualify for discounts [6][10] Sales Performance - Retailers are experiencing a surge in sales, with some reporting a 300% increase in mobile phone sales since the subsidy policy was enacted [2][11] - In Jinan, a flagship store reported a revenue of approximately 1.3 billion yuan, with over 90% of products participating in the subsidy program [6][14] Policy Impact - The subsidy program has expanded from covering 8 categories to 12, now including mobile phones and tablets, which has further boosted sales in these segments [10][12] - The government is actively supporting businesses by ensuring quick reimbursement of subsidy funds, which alleviates financial pressure on retailers [13][15] Market Trends - The market is witnessing a shift towards higher quality and smarter appliances, with a notable increase in the sales of 3C products (computers, communication, and consumer electronics) [12][14] - Retailers are adjusting product pricing to fit within the subsidy framework, enhancing consumer access to discounted items [12][14] Financial Mechanisms - The government has established a pre-approval mechanism for subsidy funds, allowing businesses to receive up to 80% of the subsidy amount upfront, which encourages participation in the program [14][15] - The overall financial support for the "trade-in for new" initiative is substantial, with plans for significant funding allocations in the coming years to sustain consumer confidence and spending [17]