Treasure Global Launches US$100 Million Digital Asset Treasury Strategy to Power Next-Gen Consumer Intelligence Platform

Core Insights - Treasure Global Inc. has launched a US$100 million digital asset treasury initiative aimed at strengthening its digital infrastructure and supporting the upcoming launch of its AI-powered consumer intelligence platform in Q3 2025 [1][2] Group 1: Treasury Initiative - The treasury initiative is supported by two capital sources: US$50 million from an existing equity financing agreement and US$50 million from a new institutional commitment [8] - The strategy allows for a phased acquisition of blockchain-native assets, including Bitcoin, Ethereum, and regulated stablecoins, depending on capital availability and market conditions [2] Group 2: Platform Launch - The upcoming consumer platform will provide real-time, data-verified insights into retail performance, offering an alternative to traditional review platforms [3] - The platform will enable merchants to sell digital coupons directly, creating a seamless ecosystem for discovery, validation, and conversion [4] Group 3: User and Ecosystem Momentum - The flagship app, ZCITY, has over 2.7 million registered users and has enhanced its digital coupon infrastructure through a partnership with Mezzofy [5][10] - The combination of the US$100 million treasury program and the AI-powered platform positions Treasure Global at the intersection of real-time retail data, digital commerce, and blockchain infrastructure [5] Group 4: Management Commentary - The CEO emphasized that the treasury strategy aligns capital deployment with infrastructure scalability and platform utility, aiming for recurring revenue and long-term capital efficiency [6]