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“高息高返”车贷模式多地叫停 优惠购车背后银行利润承压
Di Yi Cai Jing·2025-06-04 13:04

Core Viewpoint - The "high interest high rebate" model for auto loans is being phased out across multiple regions in China, with banks suspending this practice due to regulatory pressures and profitability concerns [1][3][5]. Group 1: Policy Changes - Several regions, including Sichuan and Henan, have seen local banking associations issue self-regulatory agreements targeting high rebates [1][5]. - Major banks such as ICBC, CCB, and BOC have begun notifying dealers to halt the "high interest high rebate" model, which has been prevalent in the market [3][5]. - The adjustment in policy is expected to lead to a significant reduction in bank subsidies for car purchases, impacting the overall cost for consumers [2][3]. Group 2: Market Impact - Consumers previously benefited from lower costs through the "long loan short repayment" model, which allowed early repayment without penalties [3][6]. - The new policies may require consumers to repay loans for a longer period before being eligible for penalty-free early repayment, potentially increasing their overall costs [2][6]. - The shift away from high rebates is anticipated to lead to a more stable and sustainable relationship between banks and auto dealers, reducing market distortions [4][7]. Group 3: Industry Dynamics - The "high interest high rebate" phenomenon arose from banks' need to attract customers in a competitive market, often leading to unsustainable practices [4][5]. - The current economic environment has made the continuation of high rebate models untenable, prompting banks to seek alternative strategies for customer acquisition [4][7]. - Analysts suggest that while the immediate impact may result in some loss of customer resources, the long-term focus will shift towards enhancing service quality and product offerings [6][7].