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即时零售成端午假期消费新亮点 多家平台相关订单大增
Zheng Quan Shi Bao Wang·2025-06-04 13:08

Group 1 - The consumption market during the Dragon Boat Festival remains strong, with instant retail emerging as a significant highlight of holiday consumption [1] - Multiple platforms have increased subsidy efforts to further promote instant retail across various scenarios, leading to a surge in orders for multiple categories [1] - Data from SF Express shows significant year-on-year growth in various categories, including beverages, fast food, and maternal and child products during the holiday [1] Group 2 - JD Qixian reports a rise in short-distance travel demand during the Dragon Boat Festival, with consumers favoring "light travel" and using instant retail platforms for convenient purchases [2] - Taobao Flash Purchase data indicates a 220% increase in zongzi sales compared to the previous week, driven by the overlap of the holiday and the college entrance examination season [2] - The instant retail market is recognized for its vast growth potential, with a projected scale exceeding 1.7 trillion yuan by 2030 and a CAGR of approximately 20% over the next five years [2] Group 3 - New tea and coffee categories have become key focus areas for platform subsidies, with significant increases in order volumes for leading beverage brands during the holiday [3] - The competition among instant delivery platforms has intensified, with major players like Taobao, JD, and Meituan engaging in aggressive promotional activities [3] - Instant retail is becoming a new growth point in the retail industry, driven by its service model that meets consumer demands for timeliness and convenience [3]