Core Insights - The Chinese toy brand Blokus made its debut at the influential Latin American pop culture event "CCXPMéxico2025," showcasing its products to a global audience of anime, gaming, film, and toy enthusiasts [1] - Blokus is recognized as a leading brand in the building block toy category in China, featuring well-known global IPs such as Neon Genesis Evangelion, Hatsune Miku, Marvel, Saint Seiya, Transformers, Ultraman, Naruto, and Heroes Infinite [1] - The participation in "CCXPMéxico2025" marks a significant milestone in Blokus's globalization strategy, following its previous expansions into Chile, Peru, Panama, and Brazil [1] Product and Market Strategy - Blokus focused on products aimed at fans aged 16 and above, aligning with the main audience of the event [1] - The company has established a unique innovation and research system, holding over 500 patents, which supports its diverse product offerings [1] - Blokus has developed six classic series, including Hero5, Hero8, Hero10, Champion, Legend, and Fantastic, with a total of over 600 SKUs, characterized by high IP fidelity, ease of assembly, strong playability, and affordability [1] Global Expansion - Under the "all demographics, all price points, globalization" strategy, Blokus has achieved breakthroughs in multiple global markets, including Southeast Asia, Europe, North America, and Latin America [2] - The company aims to deepen its presence in the Latin American market by providing high-quality products and unique brand culture, enhancing the building experience for global players [2]
国产玩具品牌加速出海 布鲁可亮相国际文化展