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白象就“多半”商标争议致歉:系为区分常规份量产品,将调整
Nan Fang Du Shi Bao·2025-06-04 13:32

Core Viewpoint - The company White Elephant Food has issued an apology regarding the trademark "Duoban" for its noodle products, clarifying that "Duoban" refers to larger portion sizes of their existing products and aims to distinguish them from regular sizes for consumer convenience [1][2]. Group 1 - The "Duoban" product line is based on the original 70g noodle cake, now offering larger portions of 110-120g [1]. - The trademark "Duoban" was registered to differentiate these larger products from standard portion sizes, facilitating consumer choice [1][2]. - The company acknowledges consumer confusion and plans to adjust the packaging of "Duoban" products to prevent misunderstandings in the future [1]. Group 2 - Official customer service confirmed that "Duoban" is indeed a registered trademark and that the actual weight of the products is indicated on the packaging [2]. - The company has received feedback regarding accusations of "playing word games" in their marketing and will relay this to the product suggestion department [2].