Jin Rong Jie·2025-06-04 13:41Core Viewpoint - Zhihu's financial performance shows a decline in total revenue while experiencing significant growth in net profit, indicating a shift in business dynamics and potential areas for improvement [1][2]. Financial Performance - As of December 31, 2024, Zhihu's total revenue is 3.599 billion RMB, representing a year-on-year decrease of 14.29% [1]. - The net profit attributable to the parent company is -172 million RMB, which marks a year-on-year increase of 79.64% [1]. Company Overview - Zhihu is a leading online content community in China, established in 2010, and has evolved into the largest online Q&A community in the country [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [2]. Content Ecosystem - The company aims to create a balanced ecosystem between content creators and users, fostering a positive cycle centered around content [3]. - Active interaction between users and content creators enhances user experience and strengthens community governance, contributing to a professional and friendly community culture [3]. - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched as the company grows [3].