植物医生以品质破局美妆行业内卷

Core Viewpoint - The e-commerce market is evolving with the upcoming 2025 618 shopping festival, which has been moved to mid-May, providing consumers with a longer shopping period. Plant Doctor is focusing on a "quality first" strategy, avoiding price wars, backed by strong capabilities and long-term strategic considerations [1][2]. Company Overview - Plant Doctor, established in 1994, has become a leading single-brand cosmetics company in China, with 24 million members and over 5,000 stores globally across more than 300 cities [1]. - The company emphasizes a unique in-store experience, allowing consumers to directly engage with product quality and effects, distinguishing itself from online brands [1]. Research and Development - Plant Doctor collaborates closely with the Kunming Institute of Botany, establishing a robust R&D system that enhances its research capabilities [1]. - The company has developed a unique ingredient, "Dendrobium Oligosaccharide," which addresses traditional anti-aging challenges by enabling effective skin penetration and promoting collagen synthesis [2]. Market Performance - The Dendrobium series has achieved significant market success, with Plant Doctor recognized as the global leader in Dendrobium skincare product retail sales, validating consumer trust in its product quality and unique ingredients [2]. Industry Impact - Plant Doctor's commitment to quality over price competition not only enhances its brand image but also sets a positive example for the beauty industry, encouraging a shift towards quality and innovation as core competitive advantages [3].