“比赛第一”的“苏超”爆火：有为政府可以激活有效需求

Core Viewpoint - The Jiangsu Provincial Urban Football League, humorously dubbed "Su Super," has gained significant popularity, surpassing national professional events in terms of attendance and engagement, showcasing the potential of local amateur sports to create a substantial impact [1][2]. Group 1: Event Impact - "Su Super" has transformed regional disadvantages into a major attraction, highlighting the diversity of Jiangsu's cities and fostering local pride through competitive matches [2]. - The league has generated substantial consumer spending, with 90,000 spectators leading to a 14.63% increase in tourism-related consumption across six host cities during the Dragon Boat Festival [3]. Group 2: Market Demand - The success of "Su Super" is attributed to its alignment with public demand for competitive sports, filling a gap left by the dissolution of the Jiangsu Suning team in 2021 [4]. - The effective integration of local characteristics and the government-supported, community-driven model have been crucial in meeting market needs and driving economic growth [4].