Ultrack Systems Inc. (OTC: MJLB) Secures 60% Stake in Better Pets, Charging Into the $325 Billion Pet Wellness Industry with Momentum and Market Vision

Core Insights - Ultrack Systems Inc. has acquired a 60% controlling interest in Better Pets, entering the $325 billion global pet care market [1][4] - The acquisition involves a mix of cash and equity, providing Ultrack with the right of first refusal for the remaining shares of Better Pets [2] - Better Pets is recognized for its organic, clean-label products, including Pet Balm and Pet Gel, which contain over 60% organic hemp oil and beeswax [3] Company Overview - Better Pets is a premium pet wellness brand focused on science-driven, natural formulations, and is gaining traction among pet owners and distributors in North America [9] - The company is backed by proven product developers with extensive experience in consumer packaged goods (CPG) and has established distribution networks [7] Strategic Implications - The current valuation of Better Pets is estimated to be between $5 million and $6 million, with potential for significant recurring revenue for Ultrack within the next 12 to 18 months [4] - The acquisition aligns with macro consumer trends such as the humanization of pets and the increasing demand for organic and natural pet wellness products [5][8] - Ultrack aims to leverage its capital and capabilities to support Better Pets' growth and expansion [5] Management Perspective - The CEO of Ultrack, Reno Calabrigo, emphasized that this acquisition represents a strategic leap and aligns with the company's mission to invest in innovation and emerging consumer trends [6]