是商标而非多半袋方便面，白象食品因“多半”致歉

Core Viewpoint - The controversy surrounding the "Duoban" (多半) trademark of White Elephant Foods has sparked significant consumer disappointment and raised questions about the company's marketing practices [1][2]. Group 1: Company Response - White Elephant Foods confirmed that "Duoban" is indeed a trademark and not an indication of increased product weight, clarifying that the actual weight is as stated on the packaging [1][2]. - The company issued an apology on June 4, stating that the "Duoban" products are larger versions based on their original 70g and 60g noodles, aimed at differentiating from standard portion sizes [2][3]. - To prevent further consumer misunderstanding, White Elephant Foods plans to adjust the packaging of the "Duoban" products [3]. Group 2: Market Position - Established in 1997, White Elephant Foods has built a strong reputation for its cost-effective products and commitment to national branding, earning the title of "National Goods Light" among consumers [5]. - According to the "2024 Henan Top 100 Private Enterprises" list, White Elephant Foods ranked 33rd with a revenue of 9.175 billion yuan in 2023, closely trailing behind its competitor, Uni-President, which reported 9.594 billion yuan in revenue [5]. - The handling of the trademark controversy is critical for White Elephant Foods, as mismanagement could impact its future growth and brand image, making it essential to regain consumer trust [5].