Xin Hua Cai Jing·2025-06-04 15:06Group 1 - The core viewpoint of the article highlights the expansion of the Chinese toy brand Pop Mart in Italy, with the opening of a pop-up store in Milan to enhance its market presence [2] - The pop-up store is located in the well-known department store Rinascente and features various iconic products from Pop Mart, including Labubu, SkullPanda, Dimoo, Hirono, Molly, and The Monsters series [2] - Since the launch of Labubu and other blind box products in Italy at the end of 2024, there has been a significant consumer response, with fans queuing to purchase these popular items [2] Group 2 - Pop Mart's sales manager for Southern Europe, Marco Ardizzone, announced plans to open a second official store in Italy by the end of July 2025, indicating the company's commitment to strengthening its European market presence [2] - The opening of the Milan pop-up store attracted hundreds of customers, with some even queuing from the evening of the 2nd to buy Labubu toys, showcasing the brand's popularity [2] - Pop Mart has been rapidly expanding in the global market, and although its European business currently represents a small portion of its overall operations, it is experiencing significant growth [3]