GM vs. TM: How Do These Legacy Giants Stack Up in the Auto Space?

Core Insights - General Motors (GM) and Toyota Motor (TM) are major competitors in the global auto industry, with GM leading U.S. sales in 2024 at over 2.7 million vehicles, a 4% increase year-over-year, while Toyota sold 2.33 million units, a 3.7% increase [1][2] - Globally, Toyota outperformed GM, selling 10.8 million vehicles compared to GM's 6 million, reflecting a significant market value difference of approximately $255 billion for Toyota versus just under$50 billion for GM [2] General Motors Overview - GM has shown resilience by beating earnings expectations but faces a challenging near-term outlook due to tariff pressures and supply chain vulnerabilities [6][7] - The company revised its full-year adjusted EBIT outlook to $10 billion to$12.5 billion, down from $13.7 billion to$15.7 billion, and suspended its share buyback program, raising investor concerns [7][10] - GM anticipates a $2 billion impact from South Korean operations, which are critical to its sales, and its reliance on manufacturing in Mexico and Canada adds uncertainty [8] - Despite being the second-largest EV seller in the U.S., GM's electric vehicle ambitions are still uncertain, with heavy investments impacting free cash flow, which has been revised down to$7.5 billion to $10 billion [9][10] - The long-term sales and earnings estimates for GM indicate a year-over-year decline of 5.3% and 12%, respectively, reflecting a challenging outlook [11] Toyota Overview - Toyota continues to demonstrate strong performance, exceeding earnings expectations and forecasting growth in sales volumes and revenues for fiscal 2026, despite anticipated profit pressures [13][14] - The company expects a 21% drop in operating income for fiscal 2026 due to rising material costs and tariffs, but projects sales of 10.4 million vehicles, driven by a strong demand for electrified vehicles [14][15] - Toyota's hybrid-first strategy is resonating well with consumers, with significant sales expected from hybrids and plug-ins, and it is also expanding its hydrogen initiatives [16][17] - The company has consistently raised its dividends, with an increase to 90 yen per share in fiscal 2025 and an expected rise to 95 yen in fiscal 2026, indicating a stable financial strategy [17] - The consensus estimates for Toyota's sales imply a 6% growth year-over-year, although EPS estimates indicate a decline of 13.5% [18] Comparative Analysis - Both GM and Toyota are facing challenges from tariffs and rising costs, impacting profitability, but Toyota's global scale and disciplined strategy provide a stronger foundation [20] - GM is making progress in the EV sector but is hindered by near-term challenges and reduced financial forecasts, while Toyota maintains steady growth in electrified sales and dividends [20]