惠来荔枝挺进湾区！政企乡贤合力签下助农意向订购单

Core Viewpoint - The article highlights the collaboration between the Hui Lai County Agricultural and Rural Bureau and various enterprises to promote the sales of Hui Lai lychee, aiming to enhance brand competitiveness and support local farmers as the lychee harvest approaches [2][12][30]. Group 1: Industry Overview - Hui Lai County, known as the "Hometown of Lychee in China," has over 50 high-quality lychee varieties cultivated across more than 17,000 acres, with an expected production of 110,000 tons this year [7][15]. - The lychee from Hui Lai has been recognized as a national special agricultural product and has received geographical indication protection, indicating its significant brand value and cultural heritage [9][10]. Group 2: Sales and Marketing Strategies - The county is seeking to break traditional sales models and enhance brand competitiveness through innovative marketing strategies, including live streaming sales and group purchases [10][20]. - A framework cooperation agreement was signed between the Hui Lai County Agricultural and Rural Bureau and the Shenzhen Hui Lai Association, establishing a long-term partnership to promote the lychee industry [24][25]. Group 3: Future Development Plans - The successful meeting has injected new vitality into the Hui Lai lychee industry and aims to explore diversified production and sales models, pushing the industry towards standardization, branding, and high-end development [30][31]. - The focus will be on strengthening brand promotion and market expansion to increase the brand competitiveness and market share of Hui Lai lychee, positioning it as a key element in rural revitalization [32].