Core Insights - The "old-for-new" policy in Shenzhen has significantly boosted sales during the Dragon Boat Festival, with 302,000 units sold and a revenue of 690 million yuan, marking a 40% increase in daily sales compared to the period before the holiday [1] - As of June 2, 2023, the total sales driven by the "old-for-new" initiative in Shenzhen reached 32.49 billion yuan, covering automobiles, home appliances, and digital products [2] Group 1: Sales Performance - During the Dragon Boat Festival, the top-selling products included over 58,000 smartphones, over 21,000 smartwatches, approximately 13,000 smart sports devices, about 12,500 tablets, and around 10,000 cooking machines [1] - Sales of projectors and personal health monitoring products saw significant increases, with revenue growth of 60% and 450% respectively compared to daily sales before the holiday [1] Group 2: Automotive Sector - The Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, held from May 31 to June 8, coincided with the holiday, leading to increased foot traffic and sales, with an expected 450,000 attendees and projected sales of 4 billion yuan, representing a 27.84% and 8.1% increase compared to the previous event [1] Group 3: Policy Impact - Shenzhen has intensified the implementation of the "old-for-new" policy across various consumer goods, including home appliances, automobiles, and digital products, aiming to enhance consumption quality and stimulate market potential [2] - As of June 2, 2023, the "old-for-new" policy has facilitated the sale of 60,400 vehicles, generating 15 billion yuan in sales, while home appliances and digital products accounted for 9.486 million units sold and 17.49 billion yuan in revenue [2]
深圳“以旧换新”持续火热 今年已带动汽车、家电数码销售额近325亿元
Shen Zhen Shang Bao·2025-06-04 17:01