Core Viewpoint - Xcel Brands, Inc. reported a challenging first quarter of 2025 with a significant decrease in total revenue, but showed improvements in operational costs and social media engagement, positioning the company for future growth [2][3][5]. Financial Performance - Total revenue for Q1 2025 was 1.3million,downapproximately0.9 million (-39%) from Q1 2024, primarily due to a decline in net licensing revenue following the divestiture of the Lori Goldstein brand [3]. - Direct operating costs and expenses decreased by approximately 1.7million(−422.3 million in Q1 2025, with an expected annual run rate of less than 10million[4].−ThenetlossattributabletoXcelBrandsstockholdersforQ12025wasapproximately2.8 million, or (1.18)pershare,comparedtoanetlossof6.3 million, or (3.09)pershare,intheprioryear[5][10].−AdjustedEBITDAimprovedfromnegative1.6 million in Q1 2024 to negative 0.7millioninQ12025,representinga5625.7 million, unrestricted cash and cash equivalents of approximately 0.3million,andaworkingcapitaldeficitofapproximately0.6 million [7]. - The company also reported 8.5millioninlong−termdebt[7].BrandandMarketPosition−ThesocialmediafollowingofXcel′sbrandportfolioincreasedfrom5millionto45millionfollowersoverthepastfivemonths,withagoalofreaching100millionfollowers[2].−XcelBrandshasgeneratedover5 billion in retail sales through livestreaming and digital channels, with a broadcast reach into 200 million households [11].