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掘金“谷子经济”的核心是什么?
Zhong Guo Zheng Quan Bao·2025-06-04 21:16

Group 1 - The core viewpoint of the articles highlights the emergence of the "谷子" economy in China, projected to reach a market size of 168.9 billion yuan in 2024, with a year-on-year growth of 41% [1][2] - The "谷子" market encompasses a variety of products including badges, cards, figurines, and other IP-licensed merchandise, with a structured supply chain involving upstream IP creators, midstream developers, and downstream retailers [1][2] - The demand for "谷子" products is driven by the expanding community of fans in the ACGN (Animation, Comics, Games, Novels) sector, with the user base expected to grow from 212 million in 2017 to 503 million by 2024 [4] Group 2 - The IP landscape in China's "谷子" market is dominated by Japanese and American IPs, which account for 38% and 22% of the top IPs respectively, while Chinese IPs make up 36%, primarily from gaming content [2][3] - The potential for growth in the "谷子" industry is significant, with improvements in IP conversion rates and an increase in the number of specialized players in the supply chain, including copyright agents and retail stores [4] - The interaction between "谷子" consumption and gaming content, along with the rise of social platforms for second-hand trading and community engagement, is expected to further stimulate demand [4]