老牌景区要有创新思维

Core Insights - The tourism industry in China is facing challenges due to resource dependency and a lack of innovation, which hinders the transformation of cultural assets into sustainable development [1][2] - Many scenic spots are struggling with poor management despite having rich cultural resources, primarily due to high initial investment costs and the long construction periods that delay financial returns [1] - The homogenization of scenic area development is reducing profit margins, as tourists now have broader access to diverse travel options, leading to a preference for unique and personalized experiences [1][2] Industry Trends - The domestic cultural tourism market is increasingly driven by "traffic-oriented" trends, with rapid shifts in popular travel styles, such as City Walks and food tours, making it difficult for traditional operators to adapt [2] - Many traditional scenic area operators rely on their unique natural or historical resources, resulting in a lack of motivation to innovate or improve service quality, which ultimately affects visitor satisfaction [2] - The gap between visitor expectations and actual experiences is widening, leading to negative perceptions and declining reputations for many established scenic spots [2]