Why Heineken Stock Was so Frothy Today

In the middle of the current work week, investors were eager to take a few swigs of brewery stock Heineken (HEINY 4.02%). They were most likely encouraged by the company's announcement of a potentially very high-profile co-marketing deal with an upcoming blockbuster Hollywood film, as they pushed the company's stock 4% higher on Wednesday. Pitt stopHeineken announced that its Heineken 0.0 non-alcoholic beer is an official partner of F1: The Movie, a high-budget spectacular produced by Apple's film unit and ...