Spotify Early Winner From Taylor Swift Buying Back Old Albums: A 'Love Story' For Fans, Streaming Company

Core Insights - Taylor Swift has regained ownership of her old albums, leading to a significant increase in streams on Spotify, which may help her maintain her position as the most-streamed artist for a third consecutive year [1][5]. Group 1: Impact on Streaming - Following Swift's announcement, streams of her original Big Machine albums surged between 110% to 430% per album, with her entire catalog seeing a 55.1% increase in plays, totaling 30.64 million streams in one day [3][4]. - "Speak Now" experienced the highest increase at 430%, while "Taylor Swift" and "Reputation" saw jumps of 220% and 160%, respectively [4]. Group 2: Market Implications - The increase in streaming could lead to Swift's old albums re-entering the Billboard 200 chart, benefiting both her and Universal Music Group, which has released her recent albums [5]. - Spotify is likely to benefit from the influx of fans seeking access to Swift's music, as she was the top-streamed global artist in 2024 [6]. Group 3: Stock Performance - Spotify's stock reached a new 52-week high of $708.19, closing at$701.08, reflecting a year-to-date increase of 56.7% and over 114% in the past year [7].