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多半袋面是“多半”+“袋面”,这样的套路格局太低
Nan Fang Du Shi Bao·2025-06-04 23:13

Core Viewpoint - The controversy surrounding the "Duoban" trademark on Bai Xiang's instant noodle packaging highlights consumer confusion and potential misleading marketing practices, raising concerns about consumer rights and corporate ethics [1][2][3]. Group 1: Company Practices - Bai Xiang's "Duoban" trademark is intended to indicate a larger product size (110-120 grams) compared to its previous 70-gram offering, but the marketing strategy has been perceived as a deceptive play on words [2]. - The use of the term "Duoban" has been criticized as a marketing gimmick that misleads consumers into thinking they are receiving more product than they actually are, which could damage the company's reputation [2][3]. Group 2: Industry Implications - The incident serves as a warning to other companies in the industry about the risks of engaging in misleading marketing tactics, as seen in similar cases with other brands [4]. - The market economy favors honest and trustworthy companies, and those that resort to deceptive practices may face long-term consequences, including loss of consumer trust and brand reputation [3][4].