“实训+实战”，淬炼“全能型”跨境电商人才

Core Insights - The article highlights the establishment of a high-level cross-border e-commerce professional group at Nanjing City Vocational College, which is the only one of its kind in Jiangsu Province, aimed at cultivating versatile talents in the cross-border e-commerce sector [1][6] Group 1: Training and Curriculum - The college has implemented a "production-oriented training" model, allowing students to engage in practical internships with companies starting from their junior year, ensuring they acquire necessary skills in a real business environment [2][3] - The curriculum includes courses on international market promotion, business data analysis, visual marketing design, and product selection management, equipping students with a comprehensive skill set [2][3] - The college collaborates with over 100 cross-border e-commerce companies and educational institutions to form a national industry-education integration community, conducting talent demand surveys to align training with market needs [3][4] Group 2: Industry Demand and Skills - There is a growing demand for specialized skills in cross-border e-commerce, including language proficiency, website construction, search engine optimization, and knowledge of international trade agreements [3][4] - The role of independent site operation has become crucial, with companies seeking professionals who can design websites, manage product selection, and understand consumer behavior in target markets [5][6] - The college has developed 29 high-quality training resource packages based on real projects and typical tasks from member companies, enhancing the practical training experience for students [5][6] Group 3: Employment Outcomes - The cross-border e-commerce professional group has achieved a 96% employment rate over the past three years, with a high satisfaction rate from employers [7] - Companies are actively recruiting graduates, with numerous job opportunities available in international trade, cross-border operations, and logistics [7]