Core Insights - The "Discover Beijing Tour" attracted over 270 travel agents from more than 40 countries, showcasing the vibrant potential of "China Travel" [1][3] - Beijing's inbound tourism is experiencing rapid growth, with a 57.1% year-on-year increase in inbound visitors, totaling 1.46 million from January to April this year [3][4] - The "Beijing Inbound Tourism Development Action Plan" was launched, introducing 22 measures to enhance inbound tourism services across product, promotion, service, and support [3][4] Group 1: Tourism Experience and Offerings - Beijing is enhancing its tourism offerings by focusing on traditional and emerging attractions, including unique experiences like the "Great Central Axis" and themed tours [4][5] - New thematic routes such as "City Exploration" and "Cultural Immersion" are designed to cater to diverse market needs and preferences [5] - The introduction of integrated payment solutions like "Chuangyou Tong" and "Mifang Card" aims to simplify communication and payment for inbound tourists [5] Group 2: Industry Collaboration and Development - The 2025 Beijing Inbound Tourism Development Conference facilitated direct negotiations between over 270 overseas travel agents and nearly 200 domestic cultural and tourism enterprises [6] - The conference aims to establish an international tourism cooperation platform, positioning Beijing as a global tourism destination and a preferred choice for inbound tourism in China [6]
北京优化入境旅游服务 激发“中国游”活力
Xin Hua Wang·2025-06-05 00:31