Core Viewpoint - The automotive industry is increasingly emphasizing "safety" as a core value amidst growing competition in the new energy intelligent connected vehicle market, aligning with Volvo's long-standing commitment to safety [1][3]. Group 1: Volvo's Safety Philosophy - Volvo has maintained safety as its brand's core for 98 years, continuously pushing for higher industry safety standards [3]. - The company aims to establish a comprehensive safety system that integrates various technologies based on real traffic safety needs, rather than merely focusing on parameters [5][6]. - Volvo's approach to safety is likened to the difference between a Michelin-star chef and a street vendor, emphasizing the importance of systemic capability over mere ingredient quality [5]. Group 2: Strategic Positioning and Market Dynamics - The essence of a car manufacturer is to act as an integrator of supplier technologies, ensuring alignment with brand standards [6]. - In times of industry prosperity, differences between companies may be minimal, but during downturns, true value and strategic determination are tested [6]. - Volvo prioritizes long-term brand sustainability over short-term gains, viewing challenges as opportunities for growth [6]. Group 3: Balancing Quality and Quantity - Volvo refuses to treat safety as an optional feature, ensuring that all models have equal safety configurations without high-priced add-ons [8]. - The company believes that quality is essential for survival, and compromising on safety would equate to the brand's demise [8]. - Achieving a balance between quality and quantity is crucial, with a focus on sustainable business practices rather than merely increasing sales through price reductions [9]. Group 4: Commitment to Universal Safety Values - Volvo aims to promote safety as a universal value across the industry, advocating for a human-centered approach that respects life [10]. - The company emphasizes that all its actions are consistent with its long-standing commitment to safety, hoping to influence a broader audience [10].
沃尔沃袁小林:以价值观为根基,构建全面安全体系
Zhong Guo Jing Ji Wang·2025-06-05 01:12