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2025年中国车载收音机行业产业链、产销量、市场规模、竞争格局分析及行业发展趋势研判:品牌竞争激烈,国内具大的汽车市场为行业提供了广阔空间[图]
Chan Ye Xin Xi Wang·2025-06-05 01:36

Core Viewpoint - The car radio market in China is experiencing significant growth driven by advancements in automotive technology and increasing consumer demand for enhanced audio and information services in vehicles [1][7][9]. Industry Overview - Car radios are essential components of vehicle entertainment systems, required in both traditional fuel vehicles and new energy vehicles [1][7]. - China is the largest automotive market globally, providing vast opportunities for the car radio market [1][7]. - The production capacity of car radios in China is projected to reach 39.025 million units in 2024, with an output of 33.7255 million units and a market demand of 31.691 million units, resulting in a market size of 18.897 billion yuan [1][9]. Market Demand and Supply - The demand for car radios is expected to grow, with 32.3776 million units anticipated in 2025, leading to a market size of approximately 19.63 billion yuan [1][9]. - The market share of digital car radios is increasing, with digital radios expected to account for 90.78% of the demand by 2025 [7][9]. Industry Standards - The first national standard for wireless digital audio broadcasting in China will be implemented in April 2024, defining the functionality and performance metrics for digital audio broadcasting receivers [2][6]. Competitive Landscape - Major companies in the car radio industry include Shanghai Wangli Electronics, Shenzhen Dejin Electronics, Wuhu Hongjing Electronics, and Shenzhen Risheng Digital Technology [2][14]. - Domestic brands are gaining market share due to their understanding of local market dynamics and rapid response capabilities, while international brands maintain a strong presence in the high-end market [13][14]. Industry Trends - The car radio industry is undergoing a transformation from hardware functionality to software services, driven by the increasing demand for integrated entertainment and information systems in vehicles [21]. - The integration of advanced features such as multimedia playback, Bluetooth connectivity, navigation, and voice recognition is becoming standard in car radios [9][21].