Group 1 - The core point of the article highlights that Lancang Ancient Tea (06911.HK), known as the "first stock of Pu'er tea," is attempting to alleviate operational pressure by replacing 35 tons of new tea with 160 tons of old tea to optimize inventory structure amid a slow market recovery [2][3] - The inventory issue has been significant, with stock reaching 909 million yuan, accounting for 58% of total assets, and some inventory nearing the critical point of the "three-year best drinking period," posing a risk of impairment [2] - The overall Pu'er tea market growth has slowed to 6.7%, with an extended inventory digestion cycle of 32 months, leading to intensified industry competition [3] Group 2 - Despite efforts to accelerate circulation through the replacement of old tea, it remains uncertain whether this will genuinely improve cash flow [3] - The company faces challenges with ineffective channel transformation, as online promotion expenses surged by 50% in 2024 without corresponding growth, negatively impacting the offline distributor system [3] - Management instability has added to the uncertainty, with the resignation of the general manager and the founder temporarily taking over the role, leading to suggestions from minority shareholders to remove him from the executive director position [3] Group 3 - The company is attempting to rejuvenate its brand by launching new series like "Tea Mama" and "Rock Cold" to attract new consumer groups, but the market performance of these brands has been lackluster, with revenue declining [3] - Industry experts suggest that traditional tea companies need to reconstruct their business models, shifting from "mass production" to flexible supply chains and enhancing brand cultural value rather than merely replicating offline models online [3] - Currently, the company's stock remains suspended, and the release of the 2024 financial report has been delayed, leading to market skepticism regarding its ability to reverse the downturn [3]
35吨新茶置换160吨老茶 澜沧古茶“以新换旧”能否缓解库存压力？