Core Viewpoint - The shampoo brand "弹动," endorsed by celebrity Fan Chengcheng, is embroiled in a trademark infringement controversy, raising concerns about the commercial risks associated with celebrity endorsements [2][3] Group 1: Trademark Infringement and Legal Issues - The company behind "弹动," Guangzhou Wenyang Biotechnology Co., Ltd., claims that the trademark registration process for its old logo was legal, and the current dispute is a result of misinformation from competitors [2] - The National Intellectual Property Administration has revoked multiple trademarks associated with "弹动," and a court in Foshan has identified the brand's false advertising as unfair competition [2] - Legal experts indicate that the revocation of a registered trademark leads to the loss of trademark rights, meaning the trademark is no longer legally protected from the date of revocation [2] Group 2: Impact on Brand and Celebrity Image - The trademark controversy has negatively affected the brand's reputation and Fan Chengcheng's public image, following previous operational mistakes that led to an apology from "弹动" for inappropriate promotional materials [3] - The incident highlights the importance of legal compliance for brands relying solely on celebrity endorsements, as neglecting this can ultimately damage their market credibility [3]
知名男星代言品牌“弹动”被指商标侵权 公司回应称：个别企业误导公众
Xi Niu Cai Jing·2025-06-05 02:19