淘宝天猫推出官方物流品牌“极速上门”，联合顺丰开启首期服务公测

Core Insights - Taobao Tmall has launched a significant upgrade in logistics services with the introduction of the high-quality logistics service brand "Jisu Shangmen" during the Tmall 618 shopping festival [1] - The first phase of this initiative partners with SF Express, allowing products that meet next-day delivery standards to display the "Jisu Shangmen" brand logo [1] - All merchants who commit to using SF Express for delivery will showcase messages like "SF Free Shipping, Door-to-Door Delivery," enhancing the express service's visibility [1] - This move follows a series of measures aimed at improving the merchant environment, including combating fraudulent activities and optimizing service quality [1]