Rebecca(SH:600439) Xin Lang Cai Jing·2025-06-05 03:54Core Viewpoint - The company, Rebecca (600439.SH), has been penalized for failing to disclose its earnings forecast, reporting a net loss of 118 million yuan for the fiscal year 2024, marking its first loss since going public in 2003 [1][3]. Group 1: Financial Performance - In 2024, Rebecca reported a net loss of 118 million yuan, with a significant quarterly loss of 128 million yuan in Q4, despite maintaining profitability in the first three quarters of the year [1][3]. - The company's marketing expenses increased by 62% year-over-year, contributing to nearly 30% of its main business revenue from new channels like cross-border e-commerce [3]. Group 2: Regulatory Actions - The Henan Securities Regulatory Bureau issued a warning letter to Rebecca and its key executives for not disclosing the earnings forecast, as required by regulations when a company reports a net loss [1][4]. - The company had previously completed rectifications related to five issues raised by the regulatory authority, including non-disclosure of non-operating fund transactions with related parties and inadequate inventory impairment provisions [3][4].