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都市车界|新能源汽车下乡五年记:充电桩进村,绿牌车入户
Qi Lu Wan Bao·2025-06-05 04:17

Core Insights - The Ministry of Industry and Information Technology and other departments have launched the 2025 New Energy Vehicle (NEV) rural promotion initiative, aiming to integrate NEV industry with rural revitalization through policy collaboration and resource allocation [1][9] - The rural market has become a new growth engine for the NEV industry, with significant sales increases since the initiative began in 2020 [5][12] Sales Growth in Rural Markets - Since the launch of the NEV rural promotion initiative in 2020, rural market sales have surged, with 2021 sales reaching 1.068 million units, a year-on-year increase of 169.2%, contributing nearly 30% to total NEV sales [5] - In 2023, rural NEV sales exceeded 3.2087 million units, a 123% year-on-year growth, with the number of county-level charging facilities increasing by 119,700 units, a 73.9% increase compared to the previous year [5] Market Potential and Consumer Demand - NEV manufacturers are capitalizing on the rural market's potential, launching affordable models priced between 80,000 to 150,000 yuan, which are well-received by rural consumers [6] - The increasing recognition of NEVs among rural consumers is evident, with some regions reporting a ratio of one NEV for every five households, creating a demonstration effect [5][12] Policy and Infrastructure Support - Government policies, including purchase subsidies and infrastructure development, have significantly reduced consumer costs and supported the growth of NEVs in rural areas [9][11] - The 2023 initiative aims for comprehensive charging infrastructure coverage, with plans for "county-wide" and "village-wide" charging solutions to address the charging difficulties faced in rural areas [11] Transition to Quality Improvement - The NEV industry is shifting from quantity expansion to quality enhancement, with projections for plug-in hybrid and range-extended vehicle sales to exceed 8 million units by 2025, accounting for nearly 50% of total NEV sales [12] - The integration of advanced intelligent technologies is expected to increase, with L2-level and above driver assistance systems projected to reach a 65% penetration rate by 2025 [12]