Di Yi Cai Jing·2025-06-05 05:38Core Insights - The inaugural Jiangsu Province Urban Football League (Su Super) has unexpectedly gained nationwide popularity, generating significant economic benefits and attracting a diverse audience [1][3][9]. Economic Impact - The league is projected to create over 300 million yuan in comprehensive economic benefits throughout the season, with an average revenue increase of over 20 million yuan per city [1][9]. - The event has stimulated local economies, with a 14.63% increase in tourism consumption in six host cities, and notable spikes in hotel occupancy and restaurant sales during match days [8][9]. League Structure and Participation - The league features 13 teams representing different cities, comprising a mix of professional players, college students, and amateur athletes, totaling 516 participants with an average age of 24.09 years [2][3]. - The league's organization involves collaboration between the provincial sports bureau and local governments, establishing a robust operational framework [2]. Audience Engagement - Over 180,000 fans have attended matches, indicating a successful engagement strategy that has drawn in even those who typically do not follow football [3][8]. - The atmosphere at matches has been described as infectious, contributing to a sense of community and excitement among attendees [3]. Sponsorship and Commercialization - The league has attracted various sponsors, including Jiangsu Bank as the title sponsor, and has established multiple partnership tiers, enhancing brand visibility and market engagement [12][14]. - The growing interest in local football events is expected to lead to increased investment in related sectors, such as sports equipment and venue construction [14]. Future Prospects - The league is seen as a stepping stone towards greater marketization of football in China, with plans for improved management of broadcasting rights, sponsorship returns, and merchandise [14]. - Other provinces are also preparing to launch similar leagues, indicating a broader trend towards regional football development and commercialization [15].